Rihanna Expands Fenty Beauty Brand into China, Making Strategic Business Move
March 26, 2024
Rihanna expands Fenty Beauty to China, tapping into the country's thriving beauty market. The move underscores her success as a business mogul with an estimated net worth of $1.4 billion.
Barbadian superstar and business mogul Rihanna will be spreading her wings to China.
Last week she announced that her brand Fenty Beauty will now be available in that Far East country from April 1.
According to the Mail Online, it’s a huge business move for the singer/actress/beauty products supplier, with China now the second-largest beauty market in the world behind the United States.
It said Rihanna, 36, “is already considered America’s youngest self-made female billionaire. Her estimated net worth is around US$1.4 billion, which is mainly a result of the success of the cosmetics company”.
In the announcement video, the Barbados National hero stated: “China, I am thrilled to share the great news . . . . On April 1, Fenty Beauty will officially land. China has such a rich culture that has always inspired me and I cannot wait to share Fenty Beauty with all of you, celebrating your unique beauty.
“Thank you guys so much for making my dream come true and I can’t wait to see you soon,” the Umbrella and Diamonds songstress added.
This comes as rap star Cardi B said she hopes to work with the Love On The Brain singer and present her with a “perfect record”.
While speaking on the Million Dollaz Worth Of Game podcast, Cardi B said: “I love Rihanna’s music. So, if I ever get that perfect record . . . . I cannot wait until I feel like, ‘This song, I know she’s going to like it”.’
Just last month, RiRi share a snippet of a new short film for FentySkin that features herself and baby daddy rapper A$AP Rocky.
The video on Instagram radiated a 1950s feel as parts of the clip were in black-and-white and displayed on a moving film reel.
Fans gushed over the pair as one commenter wrote: “I have never seen her look at any man the way she looks at Rocky.”
A$AP Rocky and Rihanna are seen cosying up to each other in the video as he flashes FentySkin products.
Last Friday, Rihanna debuted a bold new look as she arrived at a business meeting in Santa Monica, California.
Instead of her long brunette hair, the Disturbia singer is now rocking a blonde pixie cut. (Mail Online/BW)
