Caribbean Broadcasting Corporation (CBC) Undertakes Major Digital Transformation: Enhancing Broadcasting Services with Updated Technology and Content Offerings

The Caribbean Broadcasting Corporation (CBC) is embarking on a major transformation to modernise its operations, shifting from an outdated analogue platform to a fully digital system.

With the transition expected to span six to nine months, CBC will emerge as a fully digital broadcaster, offering multiple free-to-air TV channels with enhanced audio and video quality, mobile access to CBC content on tablets and smartphones. Additionally, new digital revenue streams – including digital advertising and software updates – will be introduced.

In a statement yesterday, CBC said “they remained committed to its flagship programs, including World at One, CBC News Night, and Morning Barbados, the organisation recognises that the way people consume news and entertainment is evolving. This transformation will ensure that CBC remains relevant, efficient, and fully equipped to serve the nation in the digital age.”

The transformation will also see staff severance with the Barbados Workers’ Union (BWU), in extensive negotiations, successfully advocating for severance packages at a rate above the standard provisions, ensuring that workers receive just compensation for their years of service.

BWU General Secretary Toni Moore said: “From the outset, the Barbados Workers’ Union has been resolute in ensuring that CBC employees are treated fairly and respectfully. We fought tirelessly to secure a severance package that recognises their contributions, the anxiety associated with this protracted period and exceeds the standard provisions. Beyond the financial aspect, we understand that transitions like these can be difficult, and we want every CBC employee to know that they are not alone. The Union will be with them through each phase of this process, offering guidance, support, and a direct line for any questions or concerns. Our doors remain open because, for us, representation goes beyond negotiations—it is about standing with our members every step of the way.”

Additionally, some employees with the necessary skills will be offered short-term contracts to support CBC’s operations during the transition phase, ensuring continuity of service for viewers, listeners, advertisers, and MultiChoice subscribers. Importantly, there will be no disruption to CBC’s services as this transformation takes place.

Chief executive officer Sanka Price said that while this decision was not made lightly, it was a necessary step to secure the future of the national broadcaster: “This modernisation will enhance CBC’s ability to develop and distribute high-quality content, delivering a superior experience to audiences in an increasingly digital world.”

The transition will begin on March 31, 2025, with full integration expected by early 2026. (PR)